And they, every day, Google, are fighting to even deal with that. I think whilst Google bring out artificial intelligence and NLP and, you know, they're talking about voice search over the past few years and they're starting the next thing. I don't think Google is as clever or anywhere close to be in all that. I think they've got massive flaws and I still see massive, massive flaws. And I think for me, clients who want to beat you with a stick, saying that you're bad and you're crap, even though you're not, is not the right type of clients to have. So make sure that you do have that up your sleeve when you're doing any client work, and make sure that everything that you possibly can track is tracked. So, the clients don't even have to ask that question in a lot of cases, but something we feel we need to report on that. That may never be able to achieve the top position for a particular keyword because it's just outrageously generic and there is just so much going on. It's just not worth the time and effort to try and nail position one for it. I may go after a whole bunch of other long tail keywords.
So I’ve put together a list and tried to mix it up, I don’t think they would ever all sit at one table but I’m sure it would be a great convo if they did. This is difficult, yes I’ve done consulting the problem I have is which client from hell I want to talk about haha. I once had a client who started a new online business, it was an online butcher so the competition wasn’t so high, it was a fairly easy gig if I’m honest but the client was sceptical about SEO and all of the usual stuff. The content is available in podcast episodes, videos and written explanations of the methods he uses and the benefits of each. I regularly speak at events and network with people but I am also learning at the same time. I also go to private masterminds which is useful as you can learn and share with some of the top names in the industry and that for me is what keeps you at the top of your game. Running the Basestoday withCraig CampbellfromCraig Campbell SEO– Craig Campbell is considered a star in the SEO community with over twenty years in the digital marketing industry.
You can learn how for free on his now-sponsored YouTube channel. YouTube has given great return to the Scots who were looking for recognition in the field and become influencers for consumers. There could have been more business people making businesses if they would have restricted their efforts to the YouTube channel for the customers across the globe. Today, he offers free training courses and tutorials about SEO that have benefited many across Europe and beyond. To which Craig Campbell said that people these days forget that YouTube is the world’s second biggest site for search traffic rather than any social media platform. He added that a lot of businesses would get better results if they focus on Google owned YouTube than anything else. You may see what Bengi or the outtake go fuck he said that's I need to check myself. I speak at a lot of conferences enemy and people see he's at every conference going. I don't only go to conferences to speak is the networking meet at the bar after the and you'll catch up with a whole bunch of guys.
Again, I'll audit websites and I look at their internal infrastructure and go, "This is absolutely horrendous." There's a lot of very small, simple things that people just ignore. Block Google from being able to access useless URLs. You can go to your search console and see what's in the index, make sure that you get them deindexed. Hmm I like lots of things, I love travelling even though I have a massive fear of flying, love seeing new places and meeting new people. We see a lot of people blogging without having a particular niche. You have to do your keyword research, see what people are looking for and simply blog about it and take advantage of it. You can also host podcasts and you can sign up to get an affiliate link. You can do a whole lot of stuff like this and make a lot of money as a result of blogging but you have to be very specific on the articles that you're writing and how do you do that? Obviously, we can go to tools like SemRush. It will also show you the sales volume in the US UK and India and so on. Still, organic search conversions trumps paid traffic conversions. In terms of strategy and budget implementation, personally I would probably do 80% SEO 20% paids. After gaining local traction, shift the focus on ranking nationally. I get on to implement building content whether you set up outreach campaigns, you're hiring content writers or doing your technical SEO audits. It's all about citations and having consistent name, address, and postcode across a whole bunch of online assets.
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He wants people to know the truth with SEO, even if it is hard for them to hear. He is often very outspoken and sharp, which may rub some people the wrong way - but his intentions are clear and direct, he wants the best for all those who cross his path. Founded in 2004, Monetize.info is an award-winning digital blog for small business owners, entrepreneurs and growth hackers. With readers, It is one of the most popular independent small business publications on the web. The tools and automation side of things are areas I’m always looking at, getting better research and analysis tools helps do the job quicker, and there are always new functions and features coming out all the time on a lot of products. I'm also a massive football fan and spend a lot of time attending football games in the UK, my favourite team is Manchester United but do enjoy football in general. So between doing SEO, holidays and football my time is pretty full up but I do try and get that balance of time away from SEO which is important. I would always say keep an open mind for anyone doing SEO, take time to continually learn, network and pick up as many tips from others as you can. I personally feel networking with industry experts keeps you on top of your game. None of us knows it all, but I think it's important not to have a closed mind and remain open to debate and trying new things. I see a lot of experienced SEO's who do not embrace change or new technology and see them being left behind with changes to the algorithm and technology.